Design

Showcasing work where ideas are sharpened through typography, layout, and visual systems—proving that great design isn’t decoration, but part of the thinking.

Sometimes the hardest thing to brand is yourself. What started as a long-overdue attempt to rethink my own dusty website quietly turned into something bigger. I didn’t want another portfolio built around a name—I wanted one built around a point of view.

Whatever’s Clever emerged from a phrase I’d been using casually for years, and it immediately felt right: flexible, playful, and unapologetically idea-first.

The project evolved into a year-long experiment with a simple constraint: create one new “whatever” each week, all tied to the lyrics of a single song that would become the backbone of the reel. Each piece was brought to life through custom animation, directed using advanced AI tools.

By combining frame-based direction, prompt engineering, and camera motion control (and testing, tweaking, and refining each piece until it felt right), every design developed its own movement and personality. The process sharpened my typography, expanded how I think about motion, and pushed my creative practice forward—where craft, curiosity, and emerging technology work together.

Whatever’s Clever Branding

Staying creative is hard. Following these instructions makes it stupidly easy.
A series of playful motivational posters designed and sent to industry friends during those inevitable low-motivation moments—simple reminders to keep ideas flowing.

Coffee Quality Camapaign

CLIENT: STARBUCKS

A collection of print and digital executions centered on Starbucks’ coffee quality.

CLIENT: STARBUCKS VIA

Ready When You Are

Print and out-of-home campaign executions created for Starbucks VIA instant-coffee, designed with placement in mind.

CLIENT: SNICKERS

Snickers Bites

A series of playful, multi-page newspaper and magazine ads introducing Snickers Bites.

FUN STORY:
The writer I was working with had this line buried at the bottom of a Post-it—tiny and partially crossed out. I noticed it, we laughed, pitched it anyway… boom. The client bought it.

One-Scroll Recipes

CLIENT: CAMPBELL’S SOUP

We repurposed Pinterest’s Scrolling Cinematic Pins from a storytelling format into a practical cooking interface. As users scroll, each action unfolds beside a static view of the finished dish—transforming a familiar ad unit into a usable recipe tool built for the platform.