Campaigns
Showcasing integrated campaigns that blend strategy, creativity, and execution. From traditional to digital, these projects highlight how ideas are brought to life across multiple platforms and touchpoints.
CLIENT: YAHOO FANTASYSPORTS
Win at Football
This was the first-ever campaign for Yahoo Fantasy Sports, built around a simple truth: In fantasy football, every win is an opportunity to make the loser feel worse. And if you manage your fantasy team on Yahoo, you’ll be winning so much that you’ll have to find new ways to rub it in your friends’ faces. This campaign explores the fun and creative ways friends gloat and celebrate their fantasy football dominance.
Shot by Tony D'Orio
P R I N T
D I G I T A L & S O C I A L
The campaign extended into digital and social with fun banners, page takeovers, facebook carousels ads, GIF's and cinemagraphs.
A C T I V A T I O N
We built an extravagant, football-themed throne inside Levi’s Stadium—think Game of Thrones, but for fantasy football. There, Fans could prove their dominance by taking a seat atop the WIN AT FOOTBALL Throne, then snapping photos and creating GIFs to share on social or drop directly into their Yahoo Fantasy league to smack-talk their friends.
CLIENT: GUINNESS BOOK OF WORLD RECORDS
The Campaign that Broke All the Records
Guinness World Records celebrates the extraordinary—but for most people, setting a world record feels out of reach. That distance made the brand feel less relevant to everyday life. So when launching the next edition of the Guinness Book of World Records, we wanted to flipp that idea on its head—reminding people that world records are all around them, just waiting to be set.
So we created posters that were Guinness World Records. Designed as official proclamations, each one turned everyday moments into record-breaking achievements.By giving regular people a chance to participate in a world record, we made an iconic brand feel more personal—and brought Guinness World Records back into everyday conversation.
Installed on a New York street corner, this poster invited passersby to break the record for eating hot dogs right there on the spot. An official observer counted every dog, ensuring competitors stuck to hot dogs only (no pretzels, gyros, or falafel).
Installed in a New York City bus shelter, this poster invited people to break the record for staring at it the longest. An official observer enforced the rules—no checking phones, no restroom breaks, no sneaking glances at the celebrity across the street. Just uninterrupted staring. A lot of it.
One poster invited people to break the record for standing naked in front of it, and others simply broke records on their own.
