Campaigns

Showcasing integrated campaigns that blend strategy, creativity, and execution. From traditional to digital, these projects highlight how ideas are brought to life across multiple platforms and touchpoints.

Win at Football

This was the first-ever campaign for Yahoo Fantasy Sports, built around a simple truth: In fantasy football, every win is an opportunity to make the loser feel worse. And if you manage your fantasy team on Yahoo, you’ll be winning so much that you’ll have to find new ways to rub it in your friends’ faces. This campaign explores the fun and creative ways friends gloat and celebrate their fantasy football dominance.

Shot by Tony D'Orio

CLIENT: YAHOO FANTASYSPORTS

D I G I T A L & S O C I A L

The campaign extended into digital and social with fun banners, page takeovers, facebook carousels ads, GIF's and cinemagraphs.

P R I N T

A C T I V A T I O N

We built an extravagant, football-themed throne inside Levi’s Stadium—think Game of Thrones, but for fantasy football. There, Fans could prove their dominance by taking a seat atop the WIN AT FOOTBALL Throne, then snapping photos and creating GIFs to share on social or drop directly into their Yahoo Fantasy league to smack-talk their friends.

The Campaign that Broke All the Records

Guinness World Records celebrates the extraordinary—but for most people, setting a world record feels out of reach. That distance made the brand feel less relevant to everyday life. So when launching the next edition of the Guinness Book of World Records, we wanted to flip that idea on its head—reminding people that world records are all around them, just waiting to be set.

So we created posters that were Guinness World Records. Designed as official proclamations, each one turned everyday moments into record-breaking achievements. By giving regular people a chance to participate in a world record, we made an iconic brand feel more personal—and brought Guinness World Records back into everyday conversation.

CLIENT: GUINNESS BOOK OF WORLD RECORDS

Installed on a New York street corner, this poster invited passersby to break the record for eating hot dogs right there on the spot. An official observer counted every dog, ensuring competitors stuck to hot dogs only (no pretzels, gyros, or falafel).

Set in a New York City bus shelter, this poster invited people to break the record for staring at it the longest. An official observer enforced the rules—no checking phones, no restroom breaks, no sneaking glances at the celebrity across the street. Just uninterrupted staring. A lot of it.

One poster invited people to break the record for standing naked in front of it,
while others were designed to break records all on their own.

The World's Heaviest Poster, printed on a 6.8 ton rock in Central Park. The poster was printed with spray chalk to avoid damaging the rock or the park.

The World's Smallest Poster was 1" in length. A magnifying glass next to the poster helped people read the .8 copy.

Share Joy

For the holidays, Starbucks brought the season to life through illustration. Inspired by its iconic holiday beverages, the campaign transformed familiar drinks into expressive, hand-crafted artwork—designed to feel warm, playful, and unmistakably Starbucks—reminding us that joy is sometimes as simple as sharing a drink.

CLIENT: STARBUCKS

F I L M

P R I N T & D I G I T A L

Newsprint

Out of home

A web banner let folks create a holiday beverage and tweet it to a friend.

We also made a newspaper ad you could actually wrap a gift with.

And a Mad Magazine–style folding ad rewarded curious hands with a holiday message.

Missing Types

Every summer, the American Red Cross faces a critical problem: A, B, and O blood types quietly disappear from hospital shelves long before people realize they’re needed. To make that absence impossible to ignore, the Missing Types campaign put the problem in plain sight. In conjunction with TV, print, and radio efforts, we got brands to temporarily remove the letters A, B, and O from their logos, websites, and social feeds—turning familiar identities into powerful reminders of what goes missing when blood donations fall short. As the letters disappeared, awareness turned into action, motivating more than 320,000 new and returning donors to roll up their sleeves and help bring the letters A, B, and O back where they belong.

CLIENT: American Red Cross

A C T I V A T I O N

To bring Missing Types to life, we got brands to do the unthinkable: alter their beloved logos. By temporarily removing the letters A, B, and O, familiar brand names suddenly felt incomplete—making the absence of blood types visible nearly everywhere you looked.