Non-traditional

Where ideas refuse to stay in their lane — unexpected formats, inventive experiences, and standout executions that break routine and make people look twice.

CLIENT: PFIZER

What do holiday movies and COVID-19 have in common? They both have a way of showing up the same time of year. Because whether we want to admit it or not, COVID-19 is still here—ready to interrupt traditions and spoil the holiday plans we look forward to all year.

So instead of ignoring it, we brought it into a story everyone recognizes. We reimagined the most iconic holiday movie posters through the lens of the pandemic, turning familiar seasonal classics into a series of playful reminders that the virus hasn’t completely gone away. Each poster directs viewers to Pfizer resources on how to stay up to date on vaccines—an easy step that can help keep people protected throughout the season. Because while the world may be tired of talking about COVID, it’s still worth remembering one thing: getting vaxxed can help keep your holiday on track.

COVID Holiday Classics

Each poster featured a custom movie title, designed specifically for that film.

We even created a unique Pfizer logo for each poster, tailored to each film’s look and tone.

One movie poster sprang to life as people walked by, while others were animated for digital enjoyment.

Apology from the Nigerian Prince

CLIENT: SNICKERS

The Nigerian Prince is the most infamous internet scammer of all time. But what if his deceitful spamming ways were simply the result of bad judgment caused by hunger? To make up for it, the Nigerian Prince sends out a mass email apologizing for what he’s done. He includes a link to his bank account, where visitors receive the ultimate apology gift—a free Snickers. To increase the shareability of the campaign, the apology email also exists as its own website: ApologyFromThePrince.com.

We bought an email list and sent out a lot of these...

Social Media posting brought users to our old-school-looking "email" website (After all, this all did go down in the 90's). From there, they were directed to a fake Nigerian Bank website. Once there, they can enter the Nigerian Prince's bank account number to redeem a free Snickers® Bar.

Come Together

CLIENT: STARBUCKS

When the U.S. government shut down, Americans were left waiting while leaders in Washington argued. Across political lines, there was one thing people agreed on: it was time to come together and reopen the government.

We transformed a newspaper ad into a petition, inviting people to sign the ad itself and bring it into Starbucks. By turning a traditionally passive medium into a moment of collective action, the idea tapped into Starbucks’ role as a national gathering place to amplify millions of voices. Nearly 7,000 stores became places where those voices were heard, with signatures collected, boxed up, and hand-delivered to the Capitol—making the message impossible to ignore.

The Petition & The Gratitude

The Next 50

CLIENT: STONEWALL GIVES BACK INITIATIVE

More than 50 years after the Stonewall Inn uprising ignited the modern LGBTQ+ rights movement, millions around the world are still forced to remain silent—living in places where being LGBTQ+ is censored, criminalized, or erased. Stonewall: The Next 50 reimagined Stonewall not as a moment frozen in history, but as a living symbol of resistance and hope. Created as a pro bono initiative, in partnership with Stonewall Inn Gives Back Initiative and amplified through donated media, we built a multichannel movement designed to bring the spirit of Stonewall to communities still waiting for their own. And when the Stonewall Inn was forced to close its doors during Pride due to COVID, we partnered with Google to digitally reopen it—using Street View to map the inside of the bar and make it accessible to the global LGBTQ+ community.