Non-traditional

Where ideas refuse to stay in their lane — unexpected formats, inventive experiences, and standout executions that break routine and make people look twice.


COVID Holiday Classics

CLIENT: PFIZER

What do holiday movies and COVID-19 have in common? They both have a way of showing up this time of year.

Because whether we want to admit it or not, COVID-19 is still here—ready to interrupt traditions and spoil the holiday plans we look forward to all year. So instead of ignoring it, we brought it into a story everyone recognizes. We reimagined the most iconic holiday movie posters through the lens of the pandemic, turning familiar seasonal classics into a series of playful reminders that the virus hasn’t completely gone away.

Each poster directs viewers to Pfizer resources on how to stay up to date on vaccines—an easy step that can help keep people protected throughout the season. Because while the world may be tired of talking about COVID-19, it’s still worth remembering one thing: getting vaxxed can help keep your holiday on track.

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